How registrants can add a link at the top of their The Knot website leading to their registry at your store.
April 26, 2024
Your Shop Local Store has a new feature: Your registrants can now share their registry at your store on The Knot more easily.
By default, The Knot lists manually added registries at the bottom of the page. The Knot lists registries from big-box names, like Target and Crate & Barrel, at the top of the page. Unfortunately, this makes it harder for gift givers to find your store in a registrant's list of registries.
There isn’t a way to change the page order to have the ...
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While browsing Crate & Barrel's Noho store, I noticed this nice banner.
I recommend that stores promote their baby (and wedding) registry service. They can put up banners like this, as well as put smaller upright displays on shelves and near the cash register.
Are you promoting your baby and wedding registry services in your shop? If so, please send us pictures. We'd like to see how you're doing it ;)
Here at Shop Local, we’ve seen brands try to cut out indie stores. We’ve seen big-name companies close accounts in good standing and raise minimum annual purchase amounts in the toughest of times in order to cut out indie stores. Well, now some of these brands are back with hat in hand.
I was happy see that our friend Adam Sigel will be leading JK Adams. Please checkout the news below.
DORSET, Vt. —JK Adams has appointed Adam Sigel CEO.
Sigel, a seasoned sales executive and a consumer goods expert, succeeds Daniel Isaac, who has moved on to another role in Vermont, the company said.
Sigel most recently served as vice president of the Savannah Bee Company, a Georgia-based gourmet foods and gift company, and also served on the executive team at Mariposa, where he ...
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It’s a formidable task, overseeing product development for all of Lenox’s flatware brands, which includes Lenox, Kate Spade, Oneida, Cambridge, Hampton Forge, Reed & Barton, and Gorham. Your tenures at Oneida and Bed Bath & Beyond, as the tabletop buyer, provide a solid foundation for this position.
Prior to Oneida, where I was senior product marketing manager when Lenox acquired us, I was at Bed Bath & Beyond for 12 years, most recently as the tabletop buyer. My whole ...
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Bridge helps 1,000 indie stores offer gift registries. We've handled 70,000 registries. One trend we've noticed over the year is The Knot, a leading wedding website provider, is minimizing sales opportunities for indie stores. The Knot has created partnerships with big-box players, including Crate & Barrel, Macy's, Bloomingdale's, and Amazon, and relegated the indie stores to the bottom of the bride's page.
In this example, we see the indie stores displayed at the very bottom ...
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When a customer visits a bride's gift registry on theknot.com, the customer can buy from four big-box stores--or one indie store. The indie store's website and gift registry are powered by: Bridge.
We're proud to help the indie store be displayed alongside these retail giants. The Regency Collection, owned by Linda Geffen and based in Boca Raton, Florida, appears alongside Bed, Bath & Beyond, Crate & Barrel, Williams Sonoma,...
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Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.
Crate & Barrel sent me a compelling email. What can we learn from it when crafting our own marketing emails?
Email's feature:
1. Mentions flatware in the subject line.
2. Create urgency: displays an "Ends Monday" deadline at the top.
3. Promotes "free, local" delivery.
4. Shows a call-to-action "Shop Now" button.
5. Shows a nice table setting.
Amy Stavis in Tableware Today shares that 47% of New Jersey Millennials live with their parents, and nationally 74% aren’t married. This translates into a smaller gift registry market than 40 or 20 years ago.
With that said, Crate &Barrel, Target, and Zola are selling millions of registry gifts. Why shouldn’t your store? The gift registry market is easy pickings for stores that sell cups and plates. You already have the stock and offering the service costs almost nothing. And it’s a service ...
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September 13, 2018
September 13, 2018
How does Crate & Barrel lure in brides? Here are six benefits that it promotes in its recent catalog: 1. Private label items. 2. 10% off items. 3. Free shipping on items over $99. 4. Events. 5. Two free wine glasses. 6. Nice software.
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March 22, 2018
March 22, 2018
Today’s WSJ interviews Crate & Barrel CEO Neela Montgomery. Interesting points: - 50% of media budget spent on digital. - 47% of its furniture sales are online. - 95% of products it sells are private label. - It doesn’t plan to sell on amazon.com. - It’s working to speed up shipping times.
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March 9, 2018
March 9, 2018
How can you show more product but not increase your rent? Check out what Crate & Barrel is doing. They’re showing table tents with free shipping and spiral booklets with more product choices. This is a smart combo.
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March 9, 2018
March 9, 2018
How about throwing a registry event at your store? This is Crate & Barrel’s upcoming event.
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February 9, 2018
February 9, 2018
Keeping up with the Joneses
Dear Retailer,
Amazon does it. Zola does it. Even Crate & Barrel does it in one form or another. We’re talking about: the registry sign-up bonus.
And now your Bridge website does it, too. When a bride opens a new registry, she will automatically be offered a $10 in-store gift card for registering at your store. This is another way Bridge are helping you remain competitive in the registry world.
Here’s how it works:
On your Bridge site, there is a now a banner appearing ...
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Your Bridge has a new feature to help you compete. Your Bridge site now offers a $10 in-store gift card for registering at your store. Why are we offering this? Zola is offering brides up to $50 to start a registry. Williams-Sonoma and Crate & Barrel are offering 10% off everything for 6 months. In order to help you stay competitive, we're offering a sign up bonus, too.
Program details:
1. On your gift registry home page and start a new registry page, there is a now a banner appearing ...
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February 4, 2018
February 4, 2018
Bigger retailers will continue to make more private-label brands. This helps them make more money on a sale—and ensure customers have to come to them vs amazon. Crate & Barrel is the king of this in home goods. Today, Target shares its new private-label clothing line Universal Thread.
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